In class we had the task to present our idea to the class where we gained feedback from both our peers and the teacher. Our group presented our idea; the name, tag line, log line, outline of the full narrative as well as introducing our characters and describing our inspiration and what we picked to do for the 3 minutes of the clip.
(all quotations from the following extract are reference to the comments the focus group made regarding our film pitch) We came to a final decision regarding our tagline as the focus group agreed that "the voices in my head is a better tagline" than the falling in and out of love one.
An important thing we learnt was that we "refer to this as the 3rd act - the denouement (the unraveling of the plot like most narrative structures particularly thrillers)" and due this comment we will be more careful to make sure we answer most the enigma codes we had placed earlier in the narrative.
Also, we received the advice to "provide a little bit of, a bit of a recap of whats gone before // without it seeming too patronizing to the audience" which we will try to do with only small snippets from earlier scenes.
Moreover we received advice on "how to communicate the mental state" and that was through "jumps cuts to changing filters, and the kind of the basic colour, brightness or contrast setting, to the sound." We will act upon this by making sure we use these various techniques in the sequence. Further advice on this point was to
"research dream sequences in movies" in order to "communicate the surreal element" as we were also advised to "look into surrealism and how different mind states can be portrayed," which we will do so as it would "suggests what it may feel like to feel those symptoms" which is an important aim of our production.
A strong part of our concept was the "emotional power, a lot of emotional intensity" so the group thought we should play on this strength and make sure to keep the emotional power going throughout the whole movie without it slipping, and making sure there is an extra emotional impact in the sequence we are producing out 3 minutes on.
However, "the danger is this can stigmatise people with mental illness" and therefore "you can be reinforcing that negative stereotype of mental illnesses" which isn't want we want to do. But we also received the comment that "if you do it sensitively, actually it can be people are more sympathetic and more understanding of the condition, your raising awareness, your making people understand the emotional reality more than anything else so there are two ways to go about it and your going to have to tread a very careful path to make sure your reinforcing that negative stereotype." We will therefore try to avoid the negative stereotype by making sure we include dialogue sensitive to the feelings of the individual why trying to provide the message that these individuals feel more emotional pain rather than inflicting pain on others - they don't, they hurt themselves more if they feel they have done so which we are going to reflect by her emotional response to the 'death' of her 'boyfriend'
We also received the important comment that, "i think you guys will need exceptional acting skills" which we were told to try to overcome the issue by asking "what are the best ways to portray mental distress" by getting "professional advice from someone who knows about performance"
Regarding the audience we where told that "its really right for arthouse" as well as "great for teens" due to the fact that "16-24 year old's have the worst rates of mental illnesses" and that it is a "real threat to people your age" as it is "something they might have experience of from either first hand experience of through people they know." We will therefore make sure to keep this a strength of our concept by making sure we provide a teenager perspective (which will obviously be done as the protagonist is a teenager.) On top of that we were told that it was also very suitable for the art house audience as they would be "interested in this from a liberal minded perspective from their concerns about society and well being and," the message to "support people who are vulnerable." We will also make sure to keep this as a plus point for our production by trying to make the end product providing a strong emotional message that would motivate individuals to support people who have all forms of mental health illnesses, not just schizophrenia.
"deals with a very deep emotional issues, its not just action but its the internal world, its about feelings and how people" "whats going on inside their head"
From the feed back we found that our original target audience from around 15+ (or more specifically 15-32) is suitable as the focus group consisted of teenagers (around 16) seemed fond of the idea. Moreover the 16-24 year old's being prone to mental health illnesses would attract the target audience but because it is a young audience it can have the secondary target audience of parents to help them achieve an understanding of children who may be unwell.
The broad aspect of mental health, and the equal balance of male and female characters, means that it will have a close percentage of male and females in the target audience but it may be more female due to the female protagonist and the idea of romance, therefore suggesting a 52% female 48% male target audience.
Due to the wider perspective of teenagers the audience who are still in education or graduated, AB social class also. We aim to attract a more working class audience through the wide scope of audiences targeted.
The psychographic group Aspires as it is a young audience, mainstreamers as the idea of psychology is becoming fairly mainstream especially within young audiences. Also reforms as the seek knowledge on all issues and explores as they would willing like to explore the human mind and emotions.
Complete the following film pitch in time for your audience research focus group in class.
Title and tagline: The Kiss of Death - I always loved falling, even if it was just in and out of love.
Topic from brief (e.g. Modern-noir, Urban Life etc.): Its a lot like a secret/friendship/romance
Genre (and sub-genre if applicable): Psychological thrillar/ drama/ horror(ish)
Logline – one sentence that sums up the film and hooks people in (25 words or fewer):
A girl with Schizophrenia, reflecting the challenges she faces with the love of her life's death.
Other successful films that are similar to yours: Black Swan
Narrative structure for full 30-minute film – what happens and in what order (max 100 words):
The movie begins with a date scene between the protagonist and her boyfriend, this love story slowly developes keeping a steady pase but slowly revealing the psychological disorder of the protagonist. Around the middle of the movie, a dispute happens between the two and she kills her lover. This pushes her over the edge and her schizophrenia gets worse and she sees hallucinations of him. She then confesses everything to her friend yet things only get worse and she decides to finally take her life.
Main protagonist, their desires, the conflicts they encounter etc.: The main protagonist is a young adult and wants to just be loved and to love, shes a slight thrill seeker and very impulsive. The conflicts she accounters are mainly against her own internal thoughts.
Other characters and their role/audience appeal:
Her other half - to provide a core to the story and a sentimental attachement
Friend 1 (female) - a tom-boyish laied back attitude to provide a resting point yet add to the ambigiousity of the film.
friend 2 (male)- very likable personality adding hints of humor there and here.
Target audience for your film (age, gender, social class, interests etc.):
15-26 years
working/middle class around an AB audience prodominalty
Psychological interests/drama, more emotional and have acounters with individuals with psychological problems and there severity.
The three-minute extract you will make and where it would appear in the film:
Its going to be the climax of the movie(half way), where the audience becomes fully aware of her instablility and she confesses all her 'sins'
Is a non-profit organisation therefore meaning that fees are only to cover the costs that they have. Also they never receive any subsides from either the rest of the film industry or the government.
Was set up in 1912 (videos and DVDs since Video recordings Act since 1984)
They were set up as an independent body to bring uniformity of film classification on a national level.
They serve as a 'guide to media content' providing a trusted regulation of the UK labeling system.
Mission statement has the following points(reflecting their responsibilities also);
The aim to protect the public from harmful media content
Help the public to make informed choices regarding media
reflect changing social attitudes through consistent research.
The BBFC have the following links to the government;
The Video standards council
The Film distributors association.
Federation against copyright theft
2) Hows the film rated
The board reaches decisions by consensus (with the director, president and the 2 vice presidents) but use solo viewings to rate material. In cinemas they asses the cinema effect and for dvds they see the 'home view feeling.' They pay close attention the the general context, timings of moments, cinematography and things such as bad language and sex etc. If a decision cannot be made a senior team get involves. Through this process scenes may be rejected of the whole film may be.
3) issues faced
Whether the material is in conflict with the law, or has been created through the commission of a criminal offence
cause any harm at the age rating concerned.
Whether the availability of the material, at the age group concerned, is clearly unacceptable to broad public opinion
The context in which an issue (such as sex, language or violence) is presented is central to the question of its acceptability.
The overall tone of a work may also affect the final decision.
4) Dark Knight
The potential issue was that the movie was too violent and most the audience though the rating was too low with 30% rather than the 1% with too high. This however also means that 69% of people thought it was okay. Therefore i think it was an okay rating considering the majority vote.
5) 15 Rated The following can take place in a 15 rated film/video; (quoted from BBFC official site)
"strong violence
frequent strong language
portrayal of sexual activity
strong verbal reference to sex
sexual nudity
brief scenes of sexual violence/verbal reference
discriminatory language/behavior
drug taking"
Amount of strong language allowed - a great deal.
dependent on manner of use
justification required
however continued or 'aggressive' use wouldn't pass as a 15 rated
Discriminatory or offensive terms- racist , homophobic or other.
however, overall the media text shouldn't be full of discriminatory language/behavior.
Sex and Nudity- portrayed but without strong detail
some scenes can be fairly long
cannot be in very strong detail
no constraints on nudity in non-sexual/educational contexts
cannot be strong or crude
irrespective of sexuality
Violence- strong but without lingering on pain/injury
strong gory images are not accepted
sadistic violence isn't acceptable either
Sexual violence- verbal but portrayal mjust be discreet and justifiable
horror- cannot focus on sadistic/sexual threat
drugs- cannot encourage usage
6) Adulthood (drama rated 15 uncut)
The teenagers are now adults and he has been released from prision and deals with those who want revenge for the death of theirf.
Sams attitude for a bright future and realistic protray of the urban areas allowed it a 15 despite the strong violence. There is also a good moral stance regarding the weapons use and violence doesn't dwell on the pain and suffering of individuals. Moreover darker themes aren't promoted and are still portrayed realisticly.
A beautiful mind Imagine Entertainment- The missing A beautiful mind is one of the most popular movies that the studio has released , which was an art house movie, yet made a huge earning once it hit the scenes.
Donnie Darko
Pandora Cinema (in association with) (as Pandora) - Tango
Donnie darko is however, by far, one of the most popular art house movie they have produced.
Flower Films (II) (as A Flower Films Production) - Charlie's Angels
Again Donnie Darko is one of the best productions for this studio also
Adam Fields Productions - S. Darko
For this production company Donnie Darko is again there most popular production
Gaylord Films- Cypher
Donnie Darko is also there most popular production
too
Antichrist
Zentropa Entertainments - Someone You Love (2014) "En du elsker" (original title)
Idioterne (1998) is one of their most popular productions
Arte France Cinéma - Girlhood
The girlhood/boyhood etc. franchise has been extremely successful for this production studio
ZDF/Arte - Mr. Kaplan
It follows
Animal Kingdom - Short Term 12
This also seems to be the production companies most popular movie.
Eternal sunshine of the spotless mind
This Is That Productions (in association with) (as This Is That) - The Hawk Is Dying
The Eternal Sunshine of the Spotless Mind is the production studios most popular movie.
Scene 1 ; Introduction Firms usually aim to share experience, highlighting escapism.
Scene 2 Lord Puttnam on the role of distribution Distributors try to deliver film to the largest possible audience, however this is hard due to competition in distributors. 'Digital' has changed the release,promotion and consumption methods of film.
Scene 3 So what exactly do distributors do? This is a competitive business and launching and sustaining films is hard in the market. 1) identify the audience 2)why would they go and see it? 3)estimate the revenue and potential 4) Persuade exhibitors to play the film 5) plan and partnership in order to build awareness and interest 6) create as much possible interest Scene 4 Who are the distributors?
Many territories, the UL and the Hollywood studios and many other independent distributors handle what is created outside major studios Scene 5 How do distributors get their films? 1) sell international rights to major international distributors 2) Use sales agents to sell the concept, script etc. ACQUISITIONS then take place Distributors think about the target audience and analyse who may like the movie, characters etc. FILM FINANCING is next, Distributors usually become partners spreading costs.
FILM FESTIVALS Scene 6 Making a Distribution Deal Distributors usually want all available rights in order to spread risk and opportunity across various platforms. Scene 7 Planning the release A plan needs to be prepared regarding distribution. Scene 8 What, When, Who, How? They need to make the best possible decisions. By analyzing the following, 1) WHAT KIND OF FILM IS IT? 2)WHEN SHOULD IT GO OUT? 3)WHERE SHOULD IT GO? The digital transformation usually takes place 4)HOW IS THE FILM GOING TO BE RELEASED?
usually from a theatrical distribution budget
Scene 9 Film marketing FILM MARKETING 1)FILM ARTWORK posters, websites, quote posters etc. 2)TRAILERS most cost-effective marketing technique 3)DIGITAL MARKETING online advertising, eg. through apps, games etc. 4)PUBLICITY Online hype created to promote the movie. also the following may take place; -Awards -Festivals -Premieres 5)PROMOTIONS -Licensing and Merchandising -Third-party and brand promotions -Media promotions -Exhibitor promotions -Preview screenings -Educational resources 6)MEDIA AND ADVERTISING 'Search engine optimisation (SEO)' and editorial coverage and social networks helps to do this. 7)RESEARCH AND TRACKING This is important for distributors to identify entertaining features of the film
Scene 10 Licensing films to exhibitors (cinema operators) LICENSING FILMS TO EXHIBITORS They have to think of cinema screeners that reach their targeted audience and leave the best impact. 1)PRINT MANAGEMENT 2)ONE SHOT A film can only be launched once. 3)BOX OFFICE RETURNS Eg. gross receipt however the distributors usually earn less than these figures. 4)THE HOLD-OVER CHALLENGE -new releases -previews planned
-screen average 3) Now research the distributors for each of the arthouse films you have analysed for your existing product research. Who distributed each film in the UK? A beautiful mind BBC Three (2007) (UK) (TV) around 12 cinemas released in around the world
Budget
$60,000,000 (estimated) $312MM worldwide Donnie Darko Metrodome Distribution (2002) (UK) (theatrical)
Metrodome Distribution (2004) (UK) (DVD)
around 9 cinemas released in around the world
Budget
$4,500,000 (estimated) $728K(USA) Antichrist Artificial Eye (2010) (UK) (Blu-ray) (DVD)
around 25 cinemas released in around the world
Budget
$11,000,000 (estimated $397K(USA) It follows
Icon Film Distribution (2014) (UK) (theatrical)
around 21 cinemas released in around the world
Budget
$2,000,000 (estimated) $10,100,000 (Worldwide) (4 April 2015) Eternal sunshine of the spotless mind Momentum Pictures (2004) (UK) (theatrical) around 20 cinemas released in around the world Budget
$20,000,000 (estimated) $49MM(worldwide)
They all made profits
Research Curzon Artificial Eye. Who are they and what do they do? UK’S LEADING INDEPENDENT FILM DISTRIBUTOR Founded in 1976 and they release critically acclaimed films in the UK Curzon Cinemas first opened in 1934 and now has 11 cinemas nationwide Curzon launched its Curzon Home Cinema service in 2010, making films available to watch at home on the same day as their cinema release.
*****information from > http://www.curzonartificialeye.com/About#jG7WmHxz2VzK6MBD.99
6) Look at the Curzon Artficial Eye YouTube channel. Watch three trailers for recent or upcoming independent films and identify something you can learn from each film to use in your own film production. ice and the sky; this film highlights the documentary aspect we can involve by using voice overs and more realistic clips as a sense of nostalgia and making it seem more personal and historic. Kiss of the spider women; we can have an odd narrative and storyline and give it a strong historic and film noir feel, especially through the music used and the typography in the text on screen. the choir; This highlights we can use an emotive version of lessons that we are told in everyday life and can also give the movie a very good 'home' and 20's feel in order to add to the emotional connection depending on out target audience. Exhibition: Arthouse cinemas Find some London-based arthouse cinemas and research the following: 1) What is the name of the cinema? Where is it? ELECTRIC CINEMA, 191 Portobello Rd, London W11 2ED 2) What type of films do they show? What films are on this week? How do their programmes differ from the major cinema chains like Vue?
This week until sunday; Peggy Guggenheim: Art Addict Big Hero 6 Bridge of Spies The Dressmaker The Wolfpack Sleeping with Other People Black Mass Carol Brooklyn Sleeping with Other People there are less major titles on show and more unknown movies (non-mainstream/independent) 3) What type of audience attends this kind of arthouse cinemas? Are there any clues on the website regarding the target audience? How can you tell? all movies on view are at least 12a but most are rated 15 suggesting a young adult audience of around 16/17 onwards on average their offers are usually in pairs suggesting that they aim at couples but there are also deals for families. So the audience is less targeted at individuals and more at groups. the deals are fairly pricey suggesting a middle class audience, also there seems to be more 'male' movies suggesting a target audience of male;female of 60;40
A case study in independent film production: Film London and Microwave Film
"Capital Gains Film London aims to ensure the capital is a thriving center for creative industries sector that enrich the city's businesses and its people" - film London official website
"Grow the film industry in London
Maximise investment in London through film
Sustain London's film culture
Promote London to the world through film" - film London official website
"Microwave does more than fund films; we give development and mentoring support to all of the shortlisted projects, as well as production finance and distribution support to the final commissioned films. " - http://filmlondon.org.uk/feature-film-funding/
3) What is the London Calling project for Film London and how does it encourage independent filmmaking?
they fund, train and mentor (short) independent films. helping to provide these new film makers create their films
4) Choose three feature films funded by Microwave Film and embed their trailers in your blog. For each film, explain why it fits the profile for an arthouse or independent film and what target audience the film might attract.
Lilting
It fits the arthouse profile as its about a minority group and tries to reflect and highlight the emotions that aren't always understood by the general public but are presented in such as way that anyone can sympathise with the protagonist. It may attract a gay/open minded audience probably more male.
Borrowed time
the film has a unique storyline with a huge message at the heart of the film, it has quirky yet likable characters whom the audience can follow on an emotional level. It would attract a young adult adueince due ti the plot and protagonist and again is more likely male.
Mum & Dad
Has a unique storyline which also has been set on the saying that we us in everyday life. Th eviolence is odd and not conventional. The audience is more likely young adults
5) Watch these top tips for film production. List three things you've learned from these short videos that you can apply to your MEST2 production work.
representation of film and characters is very important- the concept of reality should been in place but just exaggerated, whilst remaining more realistic so audiences can connect. Make it personal it comes out better on the camera
focus on the character and narrative is extremely important - make the main characters problem bigger therefore avoid too many locations. The tone and atmosphere are very important in order to deveop story etc.
clear idea of audience is also crucial - who theyre communicating to (by being yourself) needs to be kept in mind also the world(location,dynamics between characters, the psychological space of character and hook(core) of movie are important factors to concider.
The mise-en-scene, is paid close attention too quiet evidently. Firstly, the costumes used reflect the characters carefully. For example, the protagonist of the movie, has scruffy clothes and hair. This helps the audience to quickly see the visual representation of his unstable mental state and therefore reflects his character (at this given time) very quickly to the audience. This is probably essential as art house movies tend to be words of 'art' and therefore accurate visual representations are essential to making it successful.
The lighting is also cleverly use in this clip. This is due to the fact that not only is the background slightly out of focus it is also darker than the area immediately around the 2 characters. This is therefore reflecting an extremely realistic view of how we perceive things, the faded out background highlights the fact that when we are focused on something (in this case the 2 characters) you ignore everything else (in this case the background) and this effect helps the audience focus their attention on the 2 characters whilst still giving it a realistic portrayal. Also the colour scheme of both inside and outside the office are complementary and mainly within similar tonal shades. Both characters stand out in their environment, highlighting their importance, but also don't stand out too 'boldly' keeping it natural and aesthetically pleasing.
In terms of the actors, this is also important in the clip. Both characters look, or are presented to look, just as the role needs. The therapist looks serious and business type whereas the protagonists looks a bit frantic and stressed. Also, the acting of both characters is kept neutral where we see it like a normal 'everyday' scene. However, this is quickly contrasted when the actors use slightly exaggerated (well in character, cause he is mean to be portrayed as mentally unstable) and 'passionate' emotional responses especially from the protagonist. This is extremely important in creating an emotional impact on the audience who have, by now, identified with the protagonist as it highlights clearly the emotions of the protagonist and are therefore directly creating an extreme emotional response in the audience.
There are limited props in this scene, and the only props that are used like the chair etc. , create the sense of location and setting rather than engage in the furthering of the narrative. However things such as the handcuffs serve as a metaphor for how this character may feel trapped due to his hallucinating mind.
As for setting, the locations are ones that the audience are aware of i.e a office and hospital, but aren't usually directly been involved in, and if they have its likely to create an unpleasant emotional impact just as the director intends.
From the mise-en-scene what i can gather about the art house genre is the follow; they focus on how aesthetically pleasing the shots look put together, aim to create a deep and emotional impact on the audience and focus on the need to portray the personalities of each character accurately and in great detail.
As for cinematography, a lot of pans and tilts are used throughout the clip but dominantly in the beginning and ending, both times in which the protagonist felt confusion. This was therefore a technique not only to make it shot seem for fluid and realistic, to give the audience the sense of being 'there' but also in order to create further identification with the protagonist. This is done by using camera movement in order to create the same sense of discomfort and confusion as the protagonist. This is also done but the continuous switches from external and normal shots to point of view shots. A lot of medium shots and close ups are also used in order to convey the emotions of the characters and subconsciously aid the audience into focusing on the dialogue of the characters. The only time long shots or wider medium shots are used are to create the sense of setting and location again in order for the audience to continuously feel 'present' in the scene.Shot reverse shots are also used to reflect the emotions of both characters are we not only hear the dialogue as its said but also see the facial expressions reflecting the response of the characters. All these techniques of cinematography help to communicate emotion to the audience and help them to emotionally engage in the narrative.
The sound in the clip mainly consists of sole focus on the dialogue of the clip rather than any other diegetic sound. Non-diegetic sound is played though, when the man is talking to his illusion, in that moment parallel music fades slowly in and slowly out without interrupting the audience too much but still aiding a heightened emotional experience for the audience. Dialogue that is important is also repeated several times in the end highlighting the idea, to the audience, that this man is genuinely mentally unstable.
Editing isn't used much in this scene, only a limited number of straight cuts, keeping it normal and everyday.
This clip shows close attention to detail reflected in the mise-en-scene as well as a deep understanding of the mental condition they are trying to convey a message about. The narrative is creative as it is said to be the first film to properly and openly convey the implications of schizophrenia in a less rose tinted way.
Target audience;
Genre : Drama* The film is aimed at a teenage to adult audience. Rated PG-13 for intense thematic material, sexual content and a scene of violence* It probably appeals to a larger male audience slightly, around 55% and female 45% because of the male lead and the sexual and violence in the movie. Due to the narrative line it most probably appeals to a in education/graduated audience due to the psychological aspect of the movie. It is most likely to be aimed at middle class AB audience due to it being an art house movie(which cost money) The psychographics are likely to attract a large amount to be a few mainstreamers but would have a large amount of reformers, due to it addressing a complex mental health issue, and explorers also.
Donnie darko
Analysis;
In the mise-en-scene we can see that the costumes that are used by both characters are fairly casual which works in synergy with the casual setting of a room in your house. This creates a sense of comfort which is contrasted with the dialogue suggesting isolation and loneliness as a result causing the audience to sympathies with the character and also creating a eerie discomfort, this therefore helps the emotional aspect of the movie.
In terms of lighting, low-key lighting is used to give it a dark yet realistic view, the formation of shadows helps to create the atmosphere intended by the directer, or fear and sadness. Moreover , this lighting allows shadows to be created but doesn't obstruct the audiences view of the characters which in turn give facial expressions reflecting there emotions thus reflecting these emotions and responses to the emotions in and by the audience.
The actors both give clear expressions to convey emotion to the audience but also, note how we can only see the therapists body language which is conveying discomfort and concern which may be in order to encourage the audience to identify with the therapist and also feel this way.
Regarding the props not many are used which may be to prevent the audience breaking attention away from this important and significant scene of the narrative, it is quiet obviously the turning point of the movie.
The setting is at a house, in a tight cluttered room. This again may require the art house target audience to pay closer attention and maybe infer that this may be how the protagonist of the movie is feeling, his mind is cluttered with too much going on and he also feels trapped and isolated due to these thoughts. In comparison to his size in the long-shot we can infer that he feels small compared to these catastrophic thoughts of him then seem to be bigger and more powerful than him.
One interesting thing in the cinematography were the slow zooms towards the protagonist when he was delivering his dialogue, which highlighted the importance but also , maybe even without the audience knowing, subsequently caused the audience to feel more drawn into what he was saying and creating a deeper discomfiting emotional impact of the dialogue. Also, the shot reverse shot was used quiet a lot, this is in order to highlight the impact of the dialogue as the shots worked in synergy by reflecting the characters emotions too through their expressions, as a result making the audience transition from each emotional impact to another more swift. This also worked to provide a focus to the ever so important dialogue taking place. Lots of medium shots and medium close ups where used due to this and for the same reason. Long shots where also used in order to set the scene to the audience to make them feel continuously present and also portray the body language of the characters. The LS also helped to highlight the distance between the characters almost giving reason to why the boy feels so distant from people.
Sound is also carefully considered. The scene begins with a sound bridge from a slow motion shot of a past event, from which the audience can infer that it may be how the boys sees the past. This sound bridge may be highlighting how time may be blurred in this boys head but also provides a technically smooth transition between the scenes. Only diegetic sound is used in the clip which suggests that the dialogue is extremely important in this scene but also makes the audience feel like they are listening directly into the conversation providing it with a greater emotional impact, also the silence in the background helps to provide a much more sensitive and serious atmosphere which was needed to create such a strong emotional impact.
Again, editing is also kept limited to straight cuts aside from the slow motion shot used in the beginning in order to show and reflect heightened emotions.
You can tell that attention to detail is an important aspect i this movie as the room in which both characters are is almost an exact emotional representation of the protagonists internal mental state. The storyline is creative as it mixes an emotion that most people may feel and pushes it to the extreme paired along with the odd idea of time travel.
target audience; Genres: Drama | Sci-Fi* Teenage audience Rated R for language, some drug use and violence * The target audience is more likely to be male around 60% and 40% female due to the references to crime and timetravel which usually appeals to a male target audience better. Again a middle class AB is most likely due to it being an art house movie. Also the audience is likely to be in education still. A large amount of appeal to an 'indi' and 'alternative' audience. psychographics are likely to consist of explorers and reformers due to the alternative indi style of film and complexity of narrative.
Anthichrist
Analysis;
In terms of mise-en-scene there has been a huge focus on setting more than anything else but firstly, the costume use is casual which is meant to keep a 'real' like feel but obviously this is in complete contrast with everything else in the movie, such as the acing and setting , which creates an extremely discomforting and ,starts to create, a creepy atmosphere intended, within 3 seconds of the clip starting.
The lighting is more high-key during the start and then slightly low-key when the fox part comes. This is probably due to trying to make the protagonist more visible in a light that contrasts with the setting, making him seem more visibly in danger. The low-key lighting makes the fox part seem very creepy as it adds to the more 'mysterious' and odd side to the occurrence.
The actor's expressions (both through his face and body language) are very important as they are emphasize by the editing also, helping to evoke the same fear and discomfort the character, they have identifies themselves with, is feeling.
The setting is a very important aspect as its highlighted through the cinematography and the extremely lengthy shot of the man walking in the location. The setting is used in most horror movie so due to the conventions of the genre the audience are already aware they need to be afraid but my doubt themselves due to the bright lighting. This contrast with non conventional lighting but conventional location causes the audience to feel unsettled which creates a huge enigma code by the end of the stretched out clip, by the time in which the audience is in heightened suspense.
The cinematography is used very cleverly. This is because the long shot used to introduce the location highlights the sense of emptiness and the long grass highlighting how much is unknown about the place. Then when the shot of the fox comes a medium close up is used where the fox fully uses up the whole frame where the audience can only see the fox and nothing else making it increasingly creepy and unpleasant. Close up of both the protagonist and the fox are used after on another which is extremely odd too as the fox doesn't have as much as an expression as the male protagonist but almost reflect the need that the fearful protagonist (and audience) need to 'face' their fears (which is the fox) Also this close up of the fox makes it so that the dialogue is delivered straight to the audience and are almost making eye contact with this weird fox, again unsettling the audience even more than seeing it before.
In the start the sound is more diegetic even though you can hear a louder version of what seems to be the sound of the wind which helps to build us suspense in the audience. Then, in reaction to seeing the fox, non-diegitic sound is played parallel to the images we see, yet it sounds similar to the sound of the wind but in a more unrealistic, editing way increasing its impact. Then the dialogue form the fox is said in a very demotic tone creating fear and confusion in the audience but also highlighting that this odd scene may just all be an illusion or some sort of dream.
Editing is used in this movie clip far more than any of the others. The purpose of this may be as its meant to NOT be realistic and sentimental but much rather odd, creepy and scary due to its horror genre.
This clip clearly represents that this film isn't too conventional and is extremely creative, in the scene that is achieves its target of unsettling the audience through less graphic ways than most typical Hollywood horror movies but still has the same, if not more of, an impact. The technical proficiency is also very well done, because it cleverly used aspects that would of made the film seem less professional to create a strong impact on the audience. Target audience; Genres: Drama | Horror*
Certificate: 18*
adult audience, out of education and maybe middle class. The psychographic group seems predominantly strugglers due to the non-main stream scattered idea of the film. After conducting this research i am aware that this isn't primarily a target audience i wish to address but am aware that the complexity of the storyline, somewhat, no matter how little, reflects a complex storyline and causes discomfort (but not to such a high extent)
Eternal sunshine of the spotless mind
Analysis;
You can see mise-en-scene is a very important aspect in this movie. In terms of costume the characters seem pretty normal, however this is contrasted by other features such as the dialogue. What this may be showing us is that to the protagonist everything seems normal whereas as the audience we can see its not making the audience question the mental state of the characters which therefore creates sympathy for the characters.
Low-key lighting is used with some top lighting, this gives the scene a very dark feel which reflects the dark heavy emotions that the audience see expressed in the scene, it may also be another representation of how the character may see his world going dark without her.
The actors have very good facial expressions and body language which successfully reflects to the audience the importance of the significant other the the character(s) giving the audience a clear emotional understanding of the characters.
In terms of the setting a warn down house, which obviously has sentimental value to the character is used, the feel of the environment comes of warm and loving which is contrasted with the dark lighting and the audiences knowledge that this isn't the scene where happily ever after happens but much rather a scene to show the increase instability of the character.
The cinematography has a great emotional impact on the audience. This is done through the various movements of the camera, such as tilts and tracking shots, to create a more intimate relationship between the audience and characters which helps identification with the audience to build as the narrative progresses, as i presume the ending isn't as so such pleasant as emotional. Its almost a hand held camera sequence giving the clip a more sentimental and stronger significance as the audience feel directly present in the intimate memory/hallucination(?) thus having a greater emotional impact. Moreover, because of this hand held camera style there are a variety of shots which can be inferred as the variety of emotions that the character may be feeling in this current moment/state of mind.
Like the previous art house films this one also has mainly diegetic sound and non-diegetic sound that fades in and out during a very important/emotional part of the dialogue.
In terms of editing a lot of shots are used and its almost like a montage sequence which may be a representation of how this is more like a visual representation of a string of events and emotions put into one dream like sequence for this character.
There is a lot of creativity used in this clip and movie as the emotional representation of the characters mind is so clear, in how hectic it is, yet it still is portrayed in a clear and fluid way, this therefore suggests that the technical proficiency was also high. Also it pays close attention to detail as a lot of different areas are shown in the clip and they all add rather than take away from the emotional intimacy of the scene. target audience; Genres: Drama | Romance | Sci-Fi*
Rated R for language, some drug and sexual content *
A more female audience 70% female and 30% male. Probably around the age of 17-35 due to the romantic storyline and the elder actors. Again middle class due to it being a art house movie and most likely to be in education or degree level. The psychographics are likely to attract a large amount of mainstreamers but would lean slightly more towards a large group of reformers, due to it adressing a complex mental health issue, and explorers, for the same reason.
It follows
Analysis;
In terms of in mise-en-scene the costumes used are darker for the supposed villain, making him appear more mysterious and dangerous and the girl is more exposed which may be due to the metaphorical reasoning of her being exposes to this supposed thing that can 'follow' her.
The lighting used is low-key and dark when we see shots of the man but much more high-key when we see the girl. This may be a reflection of the male being a much darker and mysterious character but the girl being a much brighter(happy) but more exposed and therefore a vulnerable character.
Both actors express themselves, by the man does it through body language as his face is probably kept hidden to keep him more secretive like an enigma code and make him seem more dangerous. The girl expresses her fear through her expression, therefore causing the audience to identify and feel scared too in anticipation to what might happen next.
The setting is more isolated and empty highlighting the scene of danger and discomfort.
The shot opens with a long shot of the place, which helps to establish the location fully and quickly highlight that some sort of danger may soon be coming, it also adds to the feeling of 'exposure' despite the dark lighting. The camera hardly moves causing the audience to almost feel tied like the protagonist thus increasing identification with the character.
The only sound used in the clip is diegetic making the atmosphere increasingly eerie and the echos produced heightening the fact that they are isolated and alone.
Not a lot of editing is used which gives it a much more realistic feel just like most the other art house movies.
The narrative i pretty creative and reflects a moral however he location is usually a key convention of horror movies.
Target audience:
Genres: Horror | Mystery | Thriller*
Rated R for disturbing violent and sexual content including graphic nudity, and language|*
The target audience is probably equal amounts boys and girls around 55% boys and 45% girls. Again middle class AB audience due to the art house type of movie. The audience is likely to be a young one from 16-27 due to the issue it addresses which is usually regarded amoungst young teenagers, it may also attract a younger audience of 13-16 as well. the psychographics are likely to consist of mainstreamers, due to the young audience appeal from the chossen topic of narrative and reformers and explorers who are likely to be open to new view points regarding mainstream culture.
