A beautiful mind
Imagine Entertainment- The missing
A beautiful mind is one of the most popular movies that the studio has released , which was an art house movie, yet made a huge earning once it hit the scenes.
Donnie Darko
Pandora Cinema (in association with) (as Pandora) - Tango
Donnie darko is however, by far, one of the most popular art house movie they have produced.
Flower Films (II) (as A Flower Films Production) - Charlie's Angels
Again Donnie Darko is one of the best productions for this studio also
Adam Fields Productions - S. Darko
For this production company Donnie Darko is again there most popular production
Gaylord Films- Cypher
Donnie Darko is also there most popular production
too
Borrowed time
representation of film and characters is very important- the concept of reality should been in place but just exaggerated, whilst remaining more realistic so audiences can connect. Make it personal it comes out better on the camera
Antichrist
Zentropa Entertainments - Someone You Love (2014) "En du elsker" (original title)
Arte France Cinéma - Girlhood
The girlhood/boyhood etc. franchise has been extremely successful for this production studio
ZDF/Arte - Mr. Kaplan
It follows
Animal Kingdom - Short Term 12
This also seems to be the production companies most popular movie.
Eternal sunshine of the spotless mind
This Is That Productions (in association with) (as This Is That) - The Hawk Is Dying
The Eternal Sunshine of the Spotless Mind is the production studios most popular movie.
Scene 1 ;
Introduction
Firms usually aim to share experience, highlighting escapism.
Scene 2
Lord Puttnam on the role of distribution
Distributors try to deliver film to the largest possible audience, however this is hard due to competition in distributors. 'Digital' has changed the release,promotion and consumption methods of film.
Scene 3
So what exactly do distributors do?
This is a competitive business and launching and sustaining films is hard in the market.
1) identify the audience
2)why would they go and see it?
3)estimate the revenue and potential
4) Persuade exhibitors to play the film
5) plan and partnership in order to build awareness and interest
6) create as much possible interest
Scene 4
Who are the distributors?
Many territories, the UL and the Hollywood studios and many other independent distributors handle what is created outside major studios
Scene 5
How do distributors get their films?
1) sell international rights to major international distributors
2) Use sales agents to sell the concept, script etc.
ACQUISITIONS then take place
Distributors think about the target audience and analyse who may like the movie, characters etc.
FILM FINANCING is next,
Distributors usually become partners spreading costs.
FILM FESTIVALS
Scene 6
Making a Distribution Deal
Distributors usually want all available rights in order to spread risk and opportunity across various platforms.
Scene 7
Planning the release
A plan needs to be prepared regarding distribution.
Scene 8
What, When, Who, How?
They need to make the best possible decisions.
By analyzing the following,
1) WHAT KIND OF FILM IS IT?
2)WHEN SHOULD IT GO OUT?
3)WHERE SHOULD IT GO?
The digital transformation usually takes place
4)HOW IS THE FILM GOING TO BE RELEASED?
usually from a theatrical distribution budget
Scene 9
Film marketing
FILM MARKETING
1)FILM ARTWORK
posters, websites, quote posters etc.
2)TRAILERS
most cost-effective marketing technique
3)DIGITAL MARKETING
online advertising, eg. through apps, games etc.
4)PUBLICITY
Online hype created to promote the movie.
also the following may take place;
-Awards
-Festivals
-Premieres
5)PROMOTIONS
-Licensing and Merchandising
-Third-party and brand promotions
-Media promotions
-Exhibitor promotions
-Preview screenings
-Educational resources
6)MEDIA AND ADVERTISING
'Search engine optimisation (SEO)' and editorial coverage and social networks helps to do this.
7)RESEARCH AND TRACKING
This is important for distributors to identify entertaining features of the film
Scene 10
Licensing films to exhibitors (cinema operators)
LICENSING FILMS TO EXHIBITORS
They have to think of cinema screeners that reach their targeted audience and leave the best impact.
1)PRINT MANAGEMENT
2)ONE SHOT
A film can only be launched once.
3)BOX OFFICE RETURNS
Eg. gross receipt however the distributors usually earn less than these figures.
4)THE HOLD-OVER CHALLENGE
-new releases
-previews planned
-screen average
3) Now research the distributors for each of the arthouse films you have analysed for your existing product research. Who distributed each film in the UK?
A beautiful mind
BBC Three (2007) (UK) (TV)
around 12 cinemas released in around the world
$312MM worldwide
Donnie Darko
Metrodome Distribution (2002) (UK) (theatrical)
Metrodome Distribution (2004) (UK) (DVD)
around 9 cinemas released in around the world
$728K(USA)
Antichrist
Artificial Eye (2010) (UK) (Blu-ray) (DVD)
around 25 cinemas released in around the world
$397K(USA)
It follows
Icon Film Distribution (2014) (UK) (theatrical)
around 21 cinemas released in around the world
$10,100,000 (Worldwide) (4 April 2015)
Eternal sunshine of the spotless mind
Momentum Pictures (2004) (UK) (theatrical)
around 20 cinemas released in around the world
Budget
$20,000,000 (estimated)
$49MM(worldwide)
They all made profits
Research Curzon Artificial Eye. Who are they and what do they do?
UK’S LEADING INDEPENDENT FILM DISTRIBUTOR
Founded in 1976 and they release critically acclaimed films in the UK
Curzon Cinemas first opened in 1934 and now has 11 cinemas nationwide
Curzon launched its Curzon Home Cinema service in 2010, making films available to watch at home on the same day as their cinema release.
*****information from > http://www.curzonartificialeye.com/About#jG7WmHxz2VzK6MBD.99
6) Look at the Curzon Artficial Eye YouTube channel. Watch three trailers for recent or upcoming independent films and identify something you can learn from each film to use in your own film production.
ice and the sky;
this film highlights the documentary aspect we can involve by using voice overs and more realistic clips as a sense of nostalgia and making it seem more personal and historic.
Kiss of the spider women;
we can have an odd narrative and storyline and give it a strong historic and film noir feel, especially through the music used and the typography in the text on screen.
the choir;
This highlights we can use an emotive version of lessons that we are told in everyday life and can also give the movie a very good 'home' and 20's feel in order to add to the emotional connection depending on out target audience.
Exhibition: Arthouse cinemas
Find some London-based arthouse cinemas and research the following:
1) What is the name of the cinema? Where is it?
ELECTRIC CINEMA, 191 Portobello Rd, London W11 2ED
2) What type of films do they show? What films are on this week? How do their programmes differ from the major cinema chains like Vue?
This week until sunday;
Peggy Guggenheim: Art Addict
Big Hero 6
Bridge of Spies
The Dressmaker
The Wolfpack
Sleeping with Other People
Black Mass
Carol
Brooklyn
Sleeping with Other People
there are less major titles on show and more unknown movies (non-mainstream/independent)
3) What type of audience attends this kind of arthouse cinemas? Are there any clues on the website regarding the target audience? How can you tell?
all movies on view are at least 12a but most are rated 15 suggesting a young adult audience of around 16/17 onwards on average
their offers are usually in pairs suggesting that they aim at couples but there are also deals for families.
So the audience is less targeted at individuals and more at groups.
the deals are fairly pricey suggesting a middle class audience, also there seems to be more 'male' movies suggesting a target audience of male;female of 60;40
"Capital Gains
Film London aims to ensure the capital is a thriving center for creative industries sector that enrich the city's businesses and its people" - film London official website
3) What is the London Calling project for Film London and how does it encourage independent filmmaking?
Introduction
Firms usually aim to share experience, highlighting escapism.
Scene 2
Lord Puttnam on the role of distribution
Distributors try to deliver film to the largest possible audience, however this is hard due to competition in distributors. 'Digital' has changed the release,promotion and consumption methods of film.
Scene 3
So what exactly do distributors do?
This is a competitive business and launching and sustaining films is hard in the market.
1) identify the audience
2)why would they go and see it?
3)estimate the revenue and potential
4) Persuade exhibitors to play the film
5) plan and partnership in order to build awareness and interest
6) create as much possible interest
Scene 4
Who are the distributors?
Many territories, the UL and the Hollywood studios and many other independent distributors handle what is created outside major studios
Scene 5
How do distributors get their films?
1) sell international rights to major international distributors
2) Use sales agents to sell the concept, script etc.
ACQUISITIONS then take place
Distributors think about the target audience and analyse who may like the movie, characters etc.
FILM FINANCING is next,
Distributors usually become partners spreading costs.
FILM FESTIVALS
Scene 6
Making a Distribution Deal
Distributors usually want all available rights in order to spread risk and opportunity across various platforms.
Scene 7
Planning the release
A plan needs to be prepared regarding distribution.
Scene 8
What, When, Who, How?
They need to make the best possible decisions.
By analyzing the following,
1) WHAT KIND OF FILM IS IT?
2)WHEN SHOULD IT GO OUT?
3)WHERE SHOULD IT GO?
The digital transformation usually takes place
4)HOW IS THE FILM GOING TO BE RELEASED?
usually from a theatrical distribution budget
Scene 9
Film marketing
FILM MARKETING
1)FILM ARTWORK
posters, websites, quote posters etc.
2)TRAILERS
most cost-effective marketing technique
3)DIGITAL MARKETING
online advertising, eg. through apps, games etc.
4)PUBLICITY
Online hype created to promote the movie.
also the following may take place;
-Awards
-Festivals
-Premieres
5)PROMOTIONS
-Licensing and Merchandising
-Third-party and brand promotions
-Media promotions
-Exhibitor promotions
-Preview screenings
-Educational resources
6)MEDIA AND ADVERTISING
'Search engine optimisation (SEO)' and editorial coverage and social networks helps to do this.
7)RESEARCH AND TRACKING
This is important for distributors to identify entertaining features of the film
Licensing films to exhibitors (cinema operators)
LICENSING FILMS TO EXHIBITORS
They have to think of cinema screeners that reach their targeted audience and leave the best impact.
1)PRINT MANAGEMENT
2)ONE SHOT
A film can only be launched once.
3)BOX OFFICE RETURNS
Eg. gross receipt however the distributors usually earn less than these figures.
4)THE HOLD-OVER CHALLENGE
-new releases
-previews planned
-screen average
3) Now research the distributors for each of the arthouse films you have analysed for your existing product research. Who distributed each film in the UK?
A beautiful mind
BBC Three (2007) (UK) (TV)
around 12 cinemas released in around the world
Budget
$60,000,000 (estimated)$312MM worldwide
Donnie Darko
Metrodome Distribution (2002) (UK) (theatrical)
Metrodome Distribution (2004) (UK) (DVD)
around 9 cinemas released in around the world
Budget
$4,500,000 (estimated)$728K(USA)
Antichrist
Artificial Eye (2010) (UK) (Blu-ray) (DVD)
around 25 cinemas released in around the world
Budget
$11,000,000 (estimated$397K(USA)
It follows
Icon Film Distribution (2014) (UK) (theatrical)
around 21 cinemas released in around the world
Budget
$2,000,000 (estimated)$10,100,000 (Worldwide) (4 April 2015)
Eternal sunshine of the spotless mind
Momentum Pictures (2004) (UK) (theatrical)
around 20 cinemas released in around the world
Budget
$20,000,000 (estimated)
$49MM(worldwide)
They all made profits
Research Curzon Artificial Eye. Who are they and what do they do?
UK’S LEADING INDEPENDENT FILM DISTRIBUTOR
Founded in 1976 and they release critically acclaimed films in the UK
Curzon Cinemas first opened in 1934 and now has 11 cinemas nationwide
Curzon launched its Curzon Home Cinema service in 2010, making films available to watch at home on the same day as their cinema release.
*****information from > http://www.curzonartificialeye.com/About#jG7WmHxz2VzK6MBD.99
6) Look at the Curzon Artficial Eye YouTube channel. Watch three trailers for recent or upcoming independent films and identify something you can learn from each film to use in your own film production.
ice and the sky;
this film highlights the documentary aspect we can involve by using voice overs and more realistic clips as a sense of nostalgia and making it seem more personal and historic.
Kiss of the spider women;
we can have an odd narrative and storyline and give it a strong historic and film noir feel, especially through the music used and the typography in the text on screen.
the choir;
This highlights we can use an emotive version of lessons that we are told in everyday life and can also give the movie a very good 'home' and 20's feel in order to add to the emotional connection depending on out target audience.
Exhibition: Arthouse cinemas
Find some London-based arthouse cinemas and research the following:
1) What is the name of the cinema? Where is it?
ELECTRIC CINEMA, 191 Portobello Rd, London W11 2ED
2) What type of films do they show? What films are on this week? How do their programmes differ from the major cinema chains like Vue?
This week until sunday;
Peggy Guggenheim: Art Addict
Big Hero 6
Bridge of Spies
The Dressmaker
The Wolfpack
Sleeping with Other People
Black Mass
Carol
Brooklyn
Sleeping with Other People
there are less major titles on show and more unknown movies (non-mainstream/independent)
3) What type of audience attends this kind of arthouse cinemas? Are there any clues on the website regarding the target audience? How can you tell?
all movies on view are at least 12a but most are rated 15 suggesting a young adult audience of around 16/17 onwards on average
their offers are usually in pairs suggesting that they aim at couples but there are also deals for families.
So the audience is less targeted at individuals and more at groups.
the deals are fairly pricey suggesting a middle class audience, also there seems to be more 'male' movies suggesting a target audience of male;female of 60;40
A case study in independent film production: Film London and Microwave Film
1) What is Film London and why does it exist?
Film London aims to ensure the capital is a thriving center for creative industries sector that enrich the city's businesses and its people" - film London official website
- "Grow the film industry in London
- Maximise investment in London through film
- Sustain London's film culture
- Promote London to the world through film" - film London official website
2) What is the purpose of Microwave Film?
"Microwave does more than fund films; we give development and mentoring support to all of the shortlisted projects, as well as production finance and distribution support to the final commissioned films. " - http://filmlondon.org.uk/feature-film-funding/3) What is the London Calling project for Film London and how does it encourage independent filmmaking?
they fund, train and mentor (short) independent films. helping to provide these new film makers create their films
4) Choose three feature films funded by Microwave Film and embed their trailers in your blog. For each film, explain why it fits the profile for an arthouse or independent film and what target audience the film might attract.
- Lilting
Borrowed time
the film has a unique storyline with a huge message at the heart of the film, it has quirky yet likable characters whom the audience can follow on an emotional level. It would attract a young adult adueince due ti the plot and protagonist and again is more likely male.
Mum & Dad
Has a unique storyline which also has been set on the saying that we us in everyday life. Th eviolence is odd and not conventional. The audience is more likely young adults
5) Watch these top tips for film production. List three things you've learned from these short videos that you can apply to your MEST2 production work.
focus on the character and narrative is extremely important - make the main characters problem bigger therefore avoid too many locations. The tone and atmosphere are very important in order to deveop story etc.
clear idea of audience is also crucial - who theyre communicating to (by being yourself) needs to be kept in mind also the world(location,dynamics between characters, the psychological space of character and hook(core) of movie are important factors to concider.
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