In class we had the task to present our idea to the class where we gained feedback from both our peers and the teacher. Our group presented our idea; the name, tag line, log line, outline of the full narrative as well as introducing our characters and describing our inspiration and what we picked to do for the 3 minutes of the clip.
(all quotations from the following extract are reference to the comments the focus group made regarding our film pitch) We came to a final decision regarding our tagline as the focus group agreed that "the voices in my head is a better tagline" than the falling in and out of love one.
An important thing we learnt was that we "refer to this as the 3rd act - the denouement (the unraveling of the plot like most narrative structures particularly thrillers)" and due this comment we will be more careful to make sure we answer most the enigma codes we had placed earlier in the narrative.
Also, we received the advice to "provide a little bit of, a bit of a recap of whats gone before // without it seeming too patronizing to the audience" which we will try to do with only small snippets from earlier scenes.
Moreover we received advice on "how to communicate the mental state" and that was through "jumps cuts to changing filters, and the kind of the basic colour, brightness or contrast setting, to the sound." We will act upon this by making sure we use these various techniques in the sequence. Further advice on this point was to
"research dream sequences in movies" in order to "communicate the surreal element" as we were also advised to "look into surrealism and how different mind states can be portrayed," which we will do so as it would "suggests what it may feel like to feel those symptoms" which is an important aim of our production.
A strong part of our concept was the "emotional power, a lot of emotional intensity" so the group thought we should play on this strength and make sure to keep the emotional power going throughout the whole movie without it slipping, and making sure there is an extra emotional impact in the sequence we are producing out 3 minutes on.
However, "the danger is this can stigmatise people with mental illness" and therefore "you can be reinforcing that negative stereotype of mental illnesses" which isn't want we want to do. But we also received the comment that "if you do it sensitively, actually it can be people are more sympathetic and more understanding of the condition, your raising awareness, your making people understand the emotional reality more than anything else so there are two ways to go about it and your going to have to tread a very careful path to make sure your reinforcing that negative stereotype." We will therefore try to avoid the negative stereotype by making sure we include dialogue sensitive to the feelings of the individual why trying to provide the message that these individuals feel more emotional pain rather than inflicting pain on others - they don't, they hurt themselves more if they feel they have done so which we are going to reflect by her emotional response to the 'death' of her 'boyfriend'
We also received the important comment that, "i think you guys will need exceptional acting skills" which we were told to try to overcome the issue by asking "what are the best ways to portray mental distress" by getting "professional advice from someone who knows about performance"
Regarding the audience we where told that "its really right for arthouse" as well as "great for teens" due to the fact that "16-24 year old's have the worst rates of mental illnesses" and that it is a "real threat to people your age" as it is "something they might have experience of from either first hand experience of through people they know." We will therefore make sure to keep this a strength of our concept by making sure we provide a teenager perspective (which will obviously be done as the protagonist is a teenager.) On top of that we were told that it was also very suitable for the art house audience as they would be "interested in this from a liberal minded perspective from their concerns about society and well being and," the message to "support people who are vulnerable." We will also make sure to keep this as a plus point for our production by trying to make the end product providing a strong emotional message that would motivate individuals to support people who have all forms of mental health illnesses, not just schizophrenia.
"deals with a very deep emotional issues, its not just action but its the internal world, its about feelings and how people" "whats going on inside their head"
From the feed back we found that our original target audience from around 15+ (or more specifically 15-32) is suitable as the focus group consisted of teenagers (around 16) seemed fond of the idea. Moreover the 16-24 year old's being prone to mental health illnesses would attract the target audience but because it is a young audience it can have the secondary target audience of parents to help them achieve an understanding of children who may be unwell.
The broad aspect of mental health, and the equal balance of male and female characters, means that it will have a close percentage of male and females in the target audience but it may be more female due to the female protagonist and the idea of romance, therefore suggesting a 52% female 48% male target audience.
Due to the wider perspective of teenagers the audience who are still in education or graduated, AB social class also. We aim to attract a more working class audience through the wide scope of audiences targeted.
The psychographic group Aspires as it is a young audience, mainstreamers as the idea of psychology is becoming fairly mainstream especially within young audiences. Also reforms as the seek knowledge on all issues and explores as they would willing like to explore the human mind and emotions.
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