Print Work So Far

Target Audience

Create a spider diagram or bullet point list of all the things your target audience might be interested in. How can you use this information to create a main feature about your film that will appeal to your target audience?

Main aspects of Target Audience- 

• 15+ (or more specifically 15-32) 
•  16-24 year old's being prone to mental health illnesses 
• secondary target audience of parents to help 
• broad aspect of mental health, and the equal balance of male and female characters 
• idea of romance, therefore suggesting a 52% female 48% male target audience.
• Aspires as it is a young audience
• mainstreamers as the idea of psychology is becoming fairly mainstream especially within young audiences
•  reforms as the seek knowledge on all issues
• explores as they would willing like to explore the human mind and emotions.

What the Target Audience may therefore be interested in -

• psychology
• romance
• society
• complex issues
• mental health illnesses
• support/help/aid
• knowledge
• tumblr (huge psychology fans)
• films like black swan
• photography/art/writing 

Main Features that could appeal well to the audience interested in the above-

• Artistic(through both photographs/art and writing) layout
• Detailed article on schizophrenia 
• inspiration for the movie
• any emotional attachment present to the movie
• main message of the movie

Notes from BFI trip

Concept exchange:

Money usually leads to a cinema experience for the consumers.

3 platforms:

Arthouse - like the BFI - Low budget and speciality
Multiplex- large audience - Block busters
Prestige - are a cross over of both - serious topics - usually big actors at low budgets

Sub-genres:
Franchise - eg. Harry Potter
Heritage- eg. Kings speech
Social realism
Horror
Urban fairytale - eg. Love actually

The bond franchise-
Simple pleasures
Familiar characters and structure
Stereotypes of britishness
Expectations of international audiences

Kinsman was inspired by bond and was based on a graphic novel.

Heritage (royal nights) is usually nostalgic through the rose tinted perspective.
The past isn't criticised
Reinforces pantheism
Tourist making strategy
Museum aesthetics
Expensive mise-en-scene

Social realism (selfish giant)
Critical - doesn't reinforce British Stereotypes
Comfort zones of audiences are challenged
Usually about class/darker aspects of human nature.
Exploring harsh realities

Horror (women in black)
Traditional gothic
Uses hammer films idea plus heritage aesthetic
Star power.

Urban fairytale (one day)
Typical love story conventions
Beautiful setting
Marketing for tourism
Middleclass representation
Contrasting to ill mannors